Connection Telecom's monster rate cut

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Customers of Connection Telecom, the cloud-based Telco, have made significant financial gains even before the new fiscal year got properly under way.
 
As of March the company is charging64c per minute for calls made to the major cell phone networks and 24c to Telkom numbers – roughly 34.9% less than when calling Telkom geographic numbers from Telkom PSTN lines, and 45.8% less than calling MTN and Vodacom from Telkom.
 
‘Interconnect’ relief
 
The news follows close on a cut in the industry’s regulated ‘interconnect rate’ –the maximum rate that Telco’s may charge others to connect their in coming calls. In March this rate fell from 56c/minute to 40c, prompting Connection Telecom to pass onto its customers in line with its business model to bring as much traffic of the business down to a zero rate/free.
 
The benefit accrues automatically to all its customers, regardless of contract term. By contrast, customers of other providers may have noticed smaller price cuts from their providers – or none at all, preferring to hold customers to pre-negotiated contract terms.
 
Free ‘on-net’ calls
 
Connection Telecom MD Dave Meintjes says the company’s business model of using voice grade industry-standard converged IP-based (Internet Protocol) networks allows it to offer the industry’s best call rates. Calls between branches of a customer and between customers utilising the hosted PBX are free and represent approximately 11% of all calls made from the approximately 20 000 phones supported by the various TELVIVA cloud based PBX installations. Voice-over-IP (VoIP) calls made over its own network are free, much like Skype’s VoIP calls.
 
But unlike Skype’s no-guarantees consumer offering, which is provided over the public Internet, Connection Telecom offers a carrier-grade business service, with built-in security, quality assurance and redundancy over private data networks.
 
The price advantage in free on-net calls (originating and terminating on the same network) is significant, as on-net calls make up about 11% of an enterprise’s phone calls, says Meintjes. “We believe in time this will double, as more people organise in zero-rated IP communities.”
 
Cheapest ‘off-net’ calls
 
Even off-net calls (to other networks those that you too much for) come in far below the incumbent Telcos’ rates. With calls to Telkom and the mobile networks making up easily 80% of an enterprise’s phone calls, Connection Telecom customers are in for an even bigger saving, says Meintjes.
 
“On average, our customers spending more than R 10 000 per month on their Total Telco bill save 25% of their telephony bill per month, just by switching,” he says.
 
Market prices are driven by price setting by the incumbent large Telco’s with significant market power – all of these incumbents are experiencing mature market growth and have internal stakeholder pressure to maintain and improve margins and one means of doing so are to increase the complexity of billing plans to obfuscate the fact that prices are still maintained at a too high level.
 
The penny drops
 
With the interconnect rate having dropped steadily over the past three years, the industry has been reluctant to follow with substantial decreases. “By now, the penny has dropped in the market,” Meintjes says. “People know they are being charged more than they should when there’s potential in the new world of IP to go much lower and still have great service.”
 
“We have seen the market adoption in the doubling of our business through the addition of for example customers like Ellerines, Old Mutual and Takealot.co.za.
 
Look to the future
 
The latest market research from BMI-T expects the hosted PBX market to grow between 4 and 8 times the current size in the next 4 years – the South African Market penetration is still low at around 2% of total market to approximately 33% in the US market according to Infonetics research.
 
Market adoption is closely related to first world voice quality in the network access layer at affordable prices. Until affordable voice quality access layer is ubiquitous in South Africa it requires more effort in engineering in the network access layer to deliver a quality service.
 
Meintjes says business should tie up with future-proof IP communications providers. “Cloud-based telephony providers offer flexible provisioning of high-quality unified communications on a variety of end-points, whereas incumbent and purely on-site platforms give businesses no such freedom. Quite simply, IP is the future.”
 

Pay 64c/minute to MTN and Vodacom, and 24c/minute to Telkom alt

As of 1 March, our customers are paying 64c/minute for calls to Vodacom and MTN, and 24c/minute for calls to Telkom.

Low cost structure, low rates

Connection Telecom’s model of using standard IP-based (Internet Protocol) networks allows us to offer the industries best VoIP call rates, and to keep doing so. Our cost structure is the lowest in the industry, so you get the best call rates.

We always pass on savings

The new rates came into effect when the interconnect rate (the rate telcos charge each other to connect incoming calls) dropped from 56c/min to 40 on 1 March. We will always pass on any savings to our customers.

Our rate is roughly 34.9% less than the incumbent providers. With calls to the major networks making up easily 85% of a company’s calls, the new costs therefore offer our customers a total estimated monthly saving of 40% on their telco bill when compared to retail Telkom prices.

It’s automatic, for all our clients

The benefit accrues automatically to all our customers, regardless of contract term. As customers of other providers, you may have noticed smaller price cuts from those providers – or none at all. Until they invest substantially in IP infrastructure, they cannot match our efforts.

The future of communications

Providing great prices and being serious about always improving service has worked out great for our customers, and for our business. Connection Telecom has doubled the size of its business in 2012, and again in the first three months of 2013.

Meanwhile, VoIP shows continued strength in the market. A third of the world’s calls are carried on Skype. Gartner predicts mobile VoIP to exceed $29 billion by 2015, whereas Telegeography also predicts that more than 50% of mobile voice traffic will be end-to-end VoIP by 2019. Third-party, app-based providers pose a "huge and direct" challenge to the $692.6 billion global voice market.

Future-proof IP communications providers that offer cloud-based telephony can offer flexible, high-quality unified communications on a variety of end-points, whereas incumbent and on-site platforms give businesses no such freedom. Quite simply, IP is the future.

 

Want to find out how IP telephony can save your company big bucks? Then drop us a line today.

 

 

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